Press release Power
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| | What to avoid when writing a press release (2nd Jan 23 at 11:33am UTC) | | Create one major theme per press release and stick to it.
The second tip is to create one major theme per press release and stick to it.
Don't try to cover too many topics in one press release. If you want your readership to pay attention, it's best not to send out too much material at once. This will make them less likely to pick up on what you have written about, which is not good for their interest or yours as well!
Don't send out a lot of press releases on the same day or week (or month). While this may seem like an obvious point, many marketers think they need more than one topic each week because they believe that there are no other opportunities left over from last week's post(s) ... but if we're talking about potentially disastrous results here—e-mails lost in spam folders!
Journalists can't use more than one topic in their reporting when covering your company so you need to decide which topic is most important for your company to promote now
Before you can craft your press release, you need to decide which topic is most important for your company and focus on that topic in the release.
This may seem obvious but it's easy for journalists with limited time and resources to end up covering more than one thing at once. For example, if a journalist is writing about an event where your company held an award ceremony for its employees then they might also want to mention other achievements made by the team during this period (e.g., high employee turnover rates). It's important that journalists don't confuse these two separate topics or else they'll risk giving readers the impression that there was no reason behind holding an award ceremony in the first place!
Conclusion
I hope these tips and tricks help you get started writing your perfect press release. If you need help, feel free to contact us! We're there for you 24/7 with our expert knowledge and years of experience in this industry. | |
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