Press release Power
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| | Don't put links to other websites within the body (5th Jan 23 at 12:34pm UTC) | |
Don’t put links to other websites within the body of a press release. If you have an article or video that you want to share with your target audience, then link directly back to it instead of including it within the body of your press release.
Linking directly provides more context and lessens the likelihood that people will skip over it before reading yours.
It also makes it easier for readers who are looking for specific information on a topic in which they have interest (e.g., “this is what happened when I tried out this product).
Don't include hyperlinks within body copy unless they are absolutely necessary, as they will be stripped out automatically by some wire services as potential spam. However, do link URLs at the bottom of your content that readers can click to learn more.
Don't include hyperlinks within body copy unless they are absolutely necessary, as they will be stripped out automatically by some wire services as potential spam. However, do link URLs at the bottom of your content that readers can click to learn more.
When writing a press release, you should try not to use many words in your main body text (e.g., "The Boston Red Sox won their fourth game in a row against their archrival New York Yankees"). This helps ensure that any online publication can make sense of what you're saying and how it relates back to their content management system or CMS (Content Management System).
Don't send attachments to journalists who have not expressed any interest; they won't open them out of security concerns. Instead, paste them into an email message or have a link that you can provide if requested.
If you're sending attachments, be sure to include a link or an attachment message in your press release. This will allow journalists to download the file if they want it and prevent them from opening it if they choose not to. | |
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